OUR SERVICES
How Can THE 97 LAB
Upgrade Your Brand?
It’s time to build the brand you’ve always envisioned—bold, impactful, and unforgettable.
We know that running a business requires your full focus, and your time should be spent on growth, not on struggling with content, design, or social media. That’s
where we come in.
At THE 97 LAB, we craft strategic, visually compelling, and results-driven solutions so you can scale your brand effortlessly while we handle the creativity. Our
services are designed to free you from the overwhelm, ensuring your brand stands
out without sacrificing your time, energy, or vision.
Let’s create something extraordinary together.
THE SERVICES
BRAND STRATEGY
We develop a powerful brand foundation by defining your unique identity, voice and positioning to ensure long-term success.
WHAT’S INCLUDED?
Our comprehensive Brand Strategy package is designed to build clarity, consistency, and direction across every touchpoint of your brand.
• Brand Purpose, Vision & Mission – Core pillars that drive internal and external alignment.
• Market Research & Positioning – Analyze your market landscape to identify your unique edge.
• Unique Selling Point – Clarify what makes you different — and why it matters.
• Brand Personality & Voice Guidelines – Consistent tone and language that reflect your values.
• Target Audience Definition – Detailed customer profiles and behavioral insights.
• Visual Identity – Foundational guidance on logo style, color palette, and typography to ensure visual alignment.
WHO’S IT FOR?
• New businesses that want to enter the market with clarity, confidence, and a memorable brand presence.
• Established businesses seeking to evolve, reposition, or rebrand to stay relevant, attract new audiences, or reflect internal changes.
• Founders and marketing teams ready to invest in long-term brand equity and unified messaging.
THE INVESTMENT
Brand Strategy Package starts at €750
Final pricing depends on the depth of research, deliverables, and whether visual identity execution is also included.
Outcome: A strategic brand blueprint that informs all future design, messaging, and customer engagement efforts.
WEB DESIGN & DEVELOPMENT
Captivating, user-friendly and high-performing websites that capture your brand’s essence and drive real results.
WHAT’S INCLUDED?
From concept to launch — we craft websites that are eye – catching, strategic, and built to grow with your business. Choose the package that fits your needs, or contact us for a fully customized solution.
WHO’S IT FOR?
• New businesses launching their first site
• Rebrands needing a digital refresh
• Coaches, consultants, and creatives who need to convert leads
• E-commerce brands selling physical or digital products
• Anyone ready to elevate their online presence with a strategic and manageable site
THE INVESTMENT
Starter – from €650
Ideal for startups or personal brands launching a simple, stylish site.
What’s included:
• One-page website
• Domain & hosting setup
• Domain–hosting integration
• Mobile-responsive design
• Speed optimization
• Content upload
• Basic launch setup
Pro – from €1200
Great for growing businesses looking for a polished online presence.
What’s included:
• Up to 5 custom pages
• Domain & hosting setup
• Domain–hosting integration
• Mobile-responsive design
• Website design
• Content preparation & upload
• Speed optimization
• On-page SEO
• Launch support
Premium – from €1900
Perfect for established brands needing a full-scale, high-impact website.
What’s included:
Up to 10 custom-designed pages
Domain & hosting setup
Domain–hosting integration
Mobile-responsive design
Full website design
Content preparation & upload
Speed optimization
On-page SEO optimization
Launch support
Training & handover session
Optional Add-ons
• E-commerce store setup (Shopify, WooCommerce, etc.)
• Booking/scheduling integration
• Copywriting & content development
• Ongoing maintenance & technical support
The listed prices are starting estimates. Final pricing depends on the number of pages, platform choice (Webflow, WordPress, Shopify), special integrations, and content needs
the97lab 
SOCIAL MEDIA MANAGEMENT
From content creation to engagement and strategy, we elevate your online presence and help you build a loyal community.
WHAT’S INCLUDED?
We offer full-service social media management — from strategy and creation to execution and growth, so you can focus on running your business.
WHO’S IT FOR?
• New businesses launching on social with impact
• Growing brands ready to scale consistently
• Busy founders/teams who need expert social execution
• Rebranding businesses seeking a fresh, aligned look
We treat social media as a powerful sales and brand-building tool — not just a place to post. Whether you’re just starting out or scaling big, we’re your creative growth partner.
Ready to Elevate Your Social Presence?
Contact us for a personalized quote and to discuss the best option for your brand.
THE INVESTMENT
Starter – from €650/month
Best for brands ready to dominate with daily content and aggressive growth.
What’s included:
• 3 posts per week (12–15 monthly)
• Social media strategy tailored to your niche
• 10 custom photos/graphics
• 2 Reels (scripted & edited)
• 12 stories/month
• Caption writing & scheduling
• Content calendar
• Basic community management
Pro – from €950/month
Perfect for growing businesses wanting consistent presence and results.
What’s included:
• 5 posts per week (20–23 monthly)
• Custom strategy for your goals and audience
• 16 custom visuals
• 4 Reels (scripted & edited)
• 20 stories/month
• Monthly content calendar
• Caption writing & hashtag strategy
• Scheduling & posting
• Community engagement
• Monthly insights & analytics
Premium – from €1500/month
Best for brands ready to dominate with daily content and aggressive growth.
What’s included:
• 7 posts per week (29–31 monthly)
• Custom strategy & content pillars aligned to your brand
• Content creation: visuals, reels, stories
• Photo & graphic design: 20 custom visuals
• Reels creation & editing: 9 videos
• Story design & publishing: 28 stories/month
• Monthly content calendar
• Captions & hashtag strategy
• Scheduling & posting
• Community engagement (comments & DMs)
• Monthly performance insights & reporting
Optional Add-ons
• Monthly content shoots (photo/video) – in-studio or on location
• Influencer outreach & collaboration planning
The listed package prices are starting estimates and may vary based on your specific needs – particularly whether photo and video shoots are required for your social media content.